Hi. I am
Ellie Ferrari
01.
At heart, I'm a growth marketing enthusiast with a deep love for SEO.
02.
Where I shine
SEO Specialist and Consultant / Mentor / Speaker / Sharing updates on SEO and Digital Marketing
I specialize in SEO,
working as an independent consultant and mentor. With over a decade of experience, I've had the opportunity to collaborate with clients, and brands in a diverse range of industries (finance, retail, fashion, hospitality, life sciences, car rental, among others), driving traffic and enhancing their digital presence.
In my approach to SEO,
I prioritize the human aspect and user experience, considering search engines as another user with unique capabilities. My philosophy centers on enhancing the online presence of my clients by making their sites more accessible and engaging to both search engines and people, always aiming to deliver genuine value to my clients and their audiences.
Expertise.
As an SEO specialist with over 10 years of experience, I excel at driving traffic and improving search engine rankings for clients across multiple sectors. I understand the critical relationship between SEO and other marketing channels and I'm committed to staying updated on SEO trends and best practices.
Top skills.
• Search Engine Optimization (SEO)
• E-commerce Optimization
• Local Search Optimization
03.
Skills
Experienced in major SEO tools and analytics platforms such as Google Search Console, Looker Studio, SEMrush, Ahrefs, Screaming Frog, BrightEdge, Moz, ChatGPT, GA4 and so on.
Comprehensive knowledge of SEO, including on-page SEO and technical SEO aspects. Proficient in WordPress, HTML, and Schema.org.
Effective communication skills in English and Spanish, both in writing and verbally.
Basic communication in Italian and Dutch (currently learning both languages).
Strong organizational skills and meticulous attention to detail.
05.
My Wall
Twitter X
What is your "Ghost Citation" percentage by AI model?
A ghost citation is when your content gets a link in an AI answer, but your brand doesn't get mentioned in the text of the answer.
We saw a client's post had been clicked 100+ times in 25 days from AI, but their brand
🚨 No, the mobile showing the #SEOFOMO news floating in Artemis II is not product placement. Being so far from home, it’s natural that the astronauts want to stay updated with the latest SEO & AI search news in the easiest possible way: by reading the SEOFOMO newsletter 😉
PS:
Using the awesome, updated @resoneo ChatGPT Chrome plugin to look at fan-out queries in ChatGPT - when you choose the better model (5.4), the citations appear to be higher quality/more precise.
You can review the model's "thinking" process and how it adjusts its fan-out queries
06.
Recommendations,
Opinions,
Reviews of my work
Beautiful energy, commitment, and intelligence are the words that best describe Ellie. Working together on a new digital strategy to enhance her presence was a great satisfaction, as we were able to share knowledge and complement our digital skills.
I eagerly look forward to the day our paths cross again.
Ellie makes a difference. Proactivity, intelligence, and originality are three words that describe her perfectly.
I’ve met few people in my life with her level of passion and thirst for knowledge. Her presence is synonymous with efficiency, and her charisma enriches the work atmosphere by 100%. A role model to follow.
I worked with Eli for 4 years and I can say she´s a wonderful person. She´s a great professional, very responsible. She loves her work and you can see it on the results: you can be sure you´ll always have the things you need on a perfect way (she´s a really detailed person and her knowledge is amazing). It was a pleasure to work with her, I learned from her a lot. Thanks Eli!
I worked with Elisa for over two years in Naranja. She has a lot of experience in SEO and performance marketing. Ellie is curious, smart and has strong technical skills. She is a great co-worker.
Together we worked hard as a team, especially in keyword’s development in the financial industry in Argentina. Our mission was understanding users search, generating a integrated SEO and SEM strategy for customer acquisition.
Ellie is an excellent professional and I learned a lot from her. It was a pleasure to be part of the same team. Hopefully we will work together again one day!