XML sitemaps should contain all canonical urls and each url should contain an accurate lastmod date. I'm with @jdevalk, many sites get this wrong. Back in the day I called them "dirty sitemaps". Now I just make sure clients understand what should be in those sitemaps and what

Just read about a company that said they are focusing on AI Overviews more than 10-blue links (that makes no sense btw). They also said algorithm updates have been challenging for them. Uh, I'd say that... Well, hello June 2025 broad core update. Yep, that was a big one (and a

👀 AI Search is an off-site corroboration problem, with an on-site quality floor:

Here's the criteria to use to create on-site content and off-site corroboration that's defensible in an AI search era, along with examples of off-site corroboration signals and on-site content to

AI + AI Overviews showing news as part of the answer = total bloodbath for news sites 😩