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With student A.I. use/abuse now ubiquitous, professors and teachers are killing off take-home essays and papers. Students are writing inside the classroom, often by hand.

It's part of the big rethink happening on tech and learning. My new report here:

Organic #traffic down? Don't cut content before you know where visibility went.

In 2026, content strategy means auditing Google and #AI search surfaces like AI Overviews, ChatGPT, and Perplexity.

Read the full article to see what changed and what didn't: https://searchengineland.com/guide/content-strategy-in-2026?utm_source=twitter&utm_medium=social&utm_term=&utm_content=&utm_campaign=hootsuite

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Get to know me via Linktree: more info about my work, public speaking, podcast interviews and content.

SEO
Elisa Ferrari

SEO Focus

I focus on SEO for humans 🌍✨ I’m here to share a bit about my journey and philosophy as an

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SEO
Elisa Ferrari

SEO Culture

Today, I’d love to talk about something close to my heart and central to my work as an SEO specialist:

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