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It's not.
Just because you don't see it (attribution gap); it doesn't mean it isn't there.
π 20% more searches, but fewer organic clicksβ¦ and paid clicks taking the lead? Welcome to this week's SERP Squeeze Monday - this week's query: "college backpacks" in the US π
@Similarweb's for September 2026 vs 2025 show:
* Search volume: 6K to 7.2K (+20%)
* Organic
Get to know me via Linktree: more info about my work, public speaking, podcast interviews and content.

The Austen Approach to SEO
π Embracing Wisdom in the Digital Age: A Journey of Reflection and SEO Know-how π As an SEO Specialist inspired

SEO Focus
I focus on SEO for humans πβ¨ Iβm here to share a bit about my journey and philosophy as an

SEO Culture
Today, Iβd love to talk about something close to my heart and central to my work as an SEO specialist:
